Our Impact in 2024

delivering 4 weekly markets that address food insecurity, strengthen local economies and foster social connection.

 

57,198

kg of fresh produce, or 651,674 serves of fruit and veg provided at our markets

14,916

customers served affordable, culturally relevant and high-quality produce at 180 markets

93%

of customers feel more connected to community

 

Customer profile

We run markets in communities experiencing food insecurity, improving access for those who need it most.

  • 285+ customers every week

  • 39 different languages spoken

  • 70% are unemployed or on a low income

 

Affordability

Price is the main reason people don’t eat more fruit and vegetables.

  • Our markets at 30% cheaper than surrounding fresh food outlets; and 87% of customers attend our markets because of our affordability

  • 84% of our customers have increased their fruit and vegetable consumption since shopping with us

  • 2,259 Grocer Gift Cards valued at $35,385 enabled more people than ever to access our markets

 

Community Connections

Markets are a place to meet and make friends, get involved in community groups, share cooking tips and encourage children to snack on healthy foods.

  • 93% of customers feel more connected to the community as a result of shopping at the market

  • 62 volunteers for 2,690 hours across our 4 markets who volunteered with us to improve their own or someone else’s food access, and to build social connections

 

Access

Market locations enable people with mobility constraints to access affordable produce.

  • 92% attend the market weekly or fortnightly

  • 90% of customers live within 15 minutes of their local market

 

Quality & Choice

Our range of produce allows people to increase their fruit and vegetable consumption and cook culturally appropriate meals.

  • 158 different varieties of fruit and vegetables

  • 83% of customers describe the quality as one of the key reasons they attend our markets

 

Summary

The Community Grocer is having a significant impact on the social, economic and physical well-being of our customers. They feel more connected to community, are eating healthier meals and enjoy spending time at the market.